let there be light!

Jason Rhoades, untitled 2004, seen at the MACRO Museum of Contemporary Art Rome.

I always like neon, especially when it’s made into art. Neon is a chemical element, discovered in London in 1898. The first commercial neon sign was used by a barber in Paris in 1912. In 1923 the first neon sign arrived in the United States and became an instant hit for outdoor advertising.