brown bag

Lidl’s little brown bag. George Baker promotes fresh-baked breadrolls on the tune of his 1969 hit song ‘Little Green Bag’. The title of the song was changed to ‘Lidl brown bag’ with lyrics to match the promotion of freshly baked bread.


  • Agency:
  • Joe Public Take-Away Advertising
  • Production Company:
  • Joe Public Shoot
  • Director:
  • Antoine Houtsma
  • Producer:
  • Maarten van Hemmen
  • Wardrobe:
  • Nicole de Werk | Luz David von Franquemont