wanted: Wimologist, Ansologist, Eusologist, …

Recently Arkin won the Werf& Award 2020 for their recruitment campaign.
A campaign to recruit mental health professionals and at the same time remove the stigma surrounding mental illness by portraying public favorites such as Wim Kieft, Heleen van Royen and Filemon Wesselink. Familiar faces show that behind every mental disorder there is a unique person.

Arkin wants to put the person behind the disorder first and with this campaign is looking for professionals who see the person behind the disorder. More info on Arkin’s website werkenbijarkin.nl

  • Client:
  • Arkin (Anny Hartstra, Janneke Ipema, Leonie Fotiadis)
  • Agency:
  • Café Society x The Gardeners
  • Art:
  • Sjoerd Bongertman
  • Photography:
  • Manon van der Zwaal
  • Makeup artist:
  • Amber Weijers
  • Styling:
  • Luz David von Franquemont